Today there are advertising regulations that prohibit many things that were allowed in the old days. Anyway, there were years when creatives (and car brands) could "argue" with each other through humorous advertisements.
Those times were in 2007. The "dispute" took place in the pages of numerous newspapers and magazines, where advertising was bought.
BMW, Audi, Subaru and Bentley participated (or got into the conversation themselves).
Other interesting things from the history of car brands on BNOF Cars blog on blogspot
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