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Romania's National export strategy 2011 – 2015

Romania wants to get the markets in Russia, North Africa and the Arabic countries

The ministry of economy launched for public debate a new National Strategy for Export of Romania, valid for the period 2011 – 2015. This focuses attention on the auto domain, furniture industry, textiles and IT. But there are also taken into consideration the new domains of global commerce demand, bio agriculture, agricultural raw material processing, low carbon emission industry, professional services, nanotechnology, design and renewable sources of energy valorification.

According to the strategy, among the markets are those of Russia, Japan, India, North Africa, the Arabic states. In this sense, the strategy considers as main objective the hiring by the foreign commercial offices of local personnel to ensure the providing of information and business opportunities as well as consultancy for business contracts. Thus, there will be a new system of foreign services of representation paid by the interested companies, and the use of such services to finance the hirign of local work force. « This is a new approach and it relies on the best practices in the domain, and they will be introduced gradually in the activity of the foreign offices, at first by pilot programmes on the markets of best interest ( China, Russia, India, Germany and Italy), the strategy shows.

• In the sector of automobiles, there are 50 markets in the world, among which Germany, France, Russia and Ukraine.
• In the sector of ship building, the target markets are the Middle East, North Africa, the EU member states and Japan.
• IT&C, target markets would be Middle East, North Africa, EU member states and Japan.
• For furniture, the markets would be the EU, Ukraine, Russia, the Middle East
• Textiles, the market would be Germany, the UK, the Netherlands, France, Japan, the US.
• Footwear, the markets would be Russia, the Northern countries, the Baltic countries, Cyprus, Greece, Israel.
• Ecological sector – the markets would be the US, Europe, Japan, the Middle East.
• Handmade products the market would be the EU, Germany, Italy, the UK, France, the US.

The strategy deals for the first time with the issues of Romanian export depending on the region. « It pleads for the development of regional councils to create a framework for management of the export regional strategies « the strategy shows.

Among the regional strategies there are priorities specific to each region, which could differ from those at national level. Thus, some regions have prioritised some sectors :
• Oil and natural gas, in region 3 South
• Logistics in raw material delivery in Region 1 North-East
• Construction materials in Region 5 West
• Equipment and sanitary installations in Region 6 North-East

« It has become more evident that the role of clusters – territorial economic concentrations – in insuring international competitivity. International competion takes place not only among companies, but among groups of companies, and the development of clusters has become an objective not only at national level but at European level as well, in the Lisbon agenda » the strategy shows.

According to this, Romania is still behind as regards the real capacity to cooperate and to spread information in the clusters which have no efficient management structure capable of transforming a group of static companies into a network capable to promote business opportunities, innovation, information, technological transfer, in an active brand on international markets.